Logo

Brand / Logo

What this logo was built to say.

Logo story, correct usage, prohibited uses, and typography — every guideline related to our logo is defined on this page.

Synfortech
Logo StoryThe story behind the logo

The story of our logo.

Synfortech Logo

"Syn" means resonance.

The "Syn" in Synfortech derives from the Greek prefix "syn" — meaning "together." Technology and people, users and companies, advancing together. That vision is inscribed in the logotype.

The font is Arial Unicode MS. Linear and intelligent without becoming rigid — a deliberate choice to balance the precision of a technology company with the warmth that stays close to people.

The "S" carries
the speed of now.

The symbol "S" holds a forward-driving energy, like an arrow. The pace of digital, the sharpness of a startup cutting through an era — the momentum a viewer naturally feels is entirely intentional.

We use this icon with confidence at all times. Because it embodies what it means to be Synfortech.

It is designed to function independently in any context — SNS profiles, favicons, app icons. Whether paired with the logotype or standing alone, it carries the same strength.

Synfortech Icon 80px
Synfortech Icon 40px
Synfortech Icon 32px
Synfortech
Logo UsageHow to use the logo

The right way to use our logo.

Clear Space

Always give the logo room to breathe.

To preserve logo legibility, maintain a clear space of at least 50% of the logo height on all sides. No other elements may enter this zone.

Synfortech logo structure
Minimum Size

Respect the minimum display size.

Use the logotype at a minimum height of 24px, and the standalone icon at a minimum of 16px. Below these sizes, legibility cannot be maintained.

48px — Recommended
32px
24px — Minimum
Background Variations

Choose the right logo for your background.

Logo on White / Light
White / Light
Use the standard logo
Logo on Light Gray
Light Gray
Use the standard logo
Logo on Dark
Dark
Use the white logo
The white logo (synfortech-w-logo) is for limited use only

It may only be used when the brand color (#00A1CC) merges with the background and legibility truly cannot be maintained. All other uses are prohibited.

Allowed
Brand color background → allowed due to illegibility
Prohibited
White background → use the standard logo instead
Logo Don'tsWhat not to do

Nine things you must never do.

To maintain brand consistency, the following uses are strictly prohibited.

NG
Change the color

Never display the logo in any color other than the brand colors.

NG
Stretch or distort

Never resize the logo by altering its aspect ratio.

NG
Rotate

Never tilt the logo at any angle whatsoever.

NG
Blend into the background

Never place the logo on a background where sufficient contrast cannot be achieved.

NG
Add effects or shadows

Never add drop shadows, glows, outlines, or any other effects.

NG
Overlap with other elements

Never layer the logo on top of images, text, or shapes.

NG
Place icon and logotype too close

Always maintain the prescribed spacing (0.7X) between the icon and logotype.

NG
Use an unauthorized font

The logotype font is strictly limited to Arial Unicode MS. Changing it to any other font is prohibited.

NG
Embed the logo within body text

Never embed the logo inline within a running sentence of text.

TypographyType is part of the brand

Type is also part of the brand.

Logo Font

Arial Unicode MS

The dedicated logotype font. When reproducing the logo in web or document contexts, this font must always be used. Recreating the Synfortech logotype in any other font is prohibited.

Synfortech
Web Font

Noto Sans JP

The font used for body text and headings across our website and UI. It delivers high readability in both Japanese and Latin characters. Weight 900 (Black) for headings, 400–500 for body.

Black — For headings
Bold — Subheadings
Regular — Body text. Readability is the top priority; maintain line-height of 1.6 or above.

Please review before downloading

You must agree to the Logo Usage Policy

Synfortech Logo Usage Policy (Excerpt)

This Policy applies to all use of the logo marks, symbol marks, logotypes, and brand assets for which Synfortech holds copyright and other intellectual property rights.

[Permitted Uses] Limited to media coverage, introductory articles, educational purposes, and other uses expressly approved by the Company in advance.

[Prohibited Uses] Modification, processing, trademark use, redistribution, and fraudulent use are strictly prohibited. Legal action may be taken against confirmed violations.

[Attribution] When using the logo, you must clearly state: "This logo is the copyrighted work of Synfortech and belongs to Synfortech."

Read the full Logo Usage Policy

Synfortech Brand Assets

synfortech-brand-assets-en.zip

Logo Usage Policy + Full Logo Pack (SVG / PNG / JPG)

Download

Agree to the Logo Usage Policy to enable the download button.