Color speaks for the brand.
Our color palette, usage rules, and real-world examples — every color-related guideline is defined on this page.
Four colors. Everything expressed.
#00A1CC is the color of intent.
Since Synfortech's founding, #00A1CC has served as the color that represents the company. Known as "Synfortech Blue," this color distills the values we strive to embody — the progressiveness of digital technology and the will to keep moving forward.
This blue, close to a clear cyan, resists stagnation. Like water flowing, like light advancing — it carries energy that always points forward. Just as technology accelerates people's lives, that vision lives inside this color.
Synfortech Blue is the foundation for building a consistent relationship with users across every product, communication, and touchpoint. No matter which screen this color appears on, we protect it so that the response is always immediate: "That's Synfortech."
It represents our stance as a technology company that questions existing norms and creates the next "common sense."
It embodies Synfortech's speed and momentum — always pushing forward, never standing still.
By using the same color across every product and communication, we build an unshakeable relationship of trust with our users.
Color usage has rules.
Use it for buttons, links, icons, and accent lines — anywhere you want to draw the eye. Avoid applying it to entire backgrounds.
Using colors outside the palette — purples, reds, yellows — as representative brand colors is prohibited.
Text on a white background must be at least as dark as gray #6b7280. Smaller text requires even higher contrast.
Used for CTA buttons, links, icons, and accent lines. The color that carries the brand's first impression.
Used for hover states, secondary buttons, and as the endpoint of gradients.
Used for dark backgrounds, heading text, and footer backgrounds.
Used for light backgrounds, card backgrounds, and as the inverted text color.
This is how color is used.
When using the primary color as a background, text and logos must always be white.
On Ink Night backgrounds, combine the standard logo with brand color accents.
On white or light gray backgrounds, use the brand color only for CTA buttons, links, and icons.